Legia: Energy Drink Cans Float in Warsaw
FooH Overview:
Brand: Legia Warszawa
Industry: Beverages, Sport, FMCG
Creator: Unknown
Fooh concept details:
In this FOOH ad, giant Legia Warsaw energy drink cans in various colors, red, silver, green, and black, appear to float high above a city street and bridge. Pedestrians walk below as the oversized beverage containers hover in the clear blue sky, creating a visual representation of the campaign's message that "the energy of THIS city is everywhere" and "floats in the air." The advertisement promotes Legia Warsaw's energy drink product, emphasizing its connection to the rhythm of Warsaw and noting its availability in stores throughout the Mazowieckie province.