Legia Warsaw: Giant Can Rolls Through Streets

Fooh concept details:

A giant Legia Energy Drink turns into a car rolling through Warsaw's streets, starting at the Legia Warsaw stadium. The oversized red can, representing the strongest flavour of the product, travels urban roads, emitting energetic vapor. This FOOH ad visually connects the brand's "high caffeine" formula with powerful transformation, showcasing how their energy drink provides the fuel for daily life, just as vehicles need energy to move through the city.