LEGO: Eiffel Tower in Colorful Bricks

FooH Overview:

Brand: Lego
Industry: Kids, Entertainment
Creator: The Sun Project

Fooh concept details:

The iron lattice of the Eiffel Tower transforms into a vibrant mosaic of LEGO bricks, blending engineering with playful creativity. Starting from its stone foundation, multicolored blocks climb skyward, replacing metal with a rainbow of plastic pieces celebrating the monument's 136th anniversary. Visitors stroll beneath this reimagined Parisian icon, where construction precision meets childhood wonder. This LEGO FOOH advertisement captures the timeless appeal of both the landmark and the beloved building blocks, inviting viewers to see Paris through colorful new eyes.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Scene: Transition, Substitution, Human Interaction
Environment: City

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