LEGO: Madrid New Year Transformation

FooH Overview:

Brand: Lego
Industry: Kids, Entertainment
Creator: The Sun Project, nie jestem pewien czy the sun

Fooh concept details:

A historic Madrid building transforms piece by piece into LEGO bricks at night, its architecture rebuilt with white blocks, candy cane arches, and Christmas wreaths. Fireworks burst above spelling "Nos Une 2025" as the LEGO construction celebrates the New Year. This LEGO FOOH advertisement brings playful creativity to Madrid's celebration, rebuilding tradition brick by brick for a magical start to 2025.

Additional Information:

Country: Spain
City: Madrid
Place: Real Casa de Correos
Scene: Transition, Substitution
Environment: City

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