LEGO: Paris Arc de Triomphe Block Takeover

FooH Overview:

Brand: Lego
Industry: Entertainment, Kids
Creator: The Sun Project

Fooh concept details:

The Arc de Triomphe transforms into a massive LEGO construction as colorful bricks cascade from the sky above Champs-Élysées. The iconic Parisian monument appears to be built entirely from oversized LEGO blocks while tiny plastic pieces rain down on the surrounding streets. This playful LEGO FOOH ad announces the September 21st event, turning France's most famous avenue into the world's largest building playground where history meets creativity.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe
Scene: Transition
Environment: City

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