LEGO: Park Statue Becomes Hippogriff

Fooh concept details:

In this whimsical FOOH Ad, LEGO brings Harry Potter magic to an ordinary park setting through clever digital effects. The video shows a traditional equestrian statue magically transformed into a LEGO Hippogriff, complete with moving wings and animated LEGO studs scattered across the grass. As a visitor approaches, the stone monument appears to come alive, creating an unexpected moment of wonder in everyday surroundings. The seamless blending of physical environment with digital LEGO elements perfectly illustrates the brand's message about imagination transforming ordinary experiences. This creative approach effectively showcases the Harry Potter product line while reinforcing LEGO's core value of bringing magical thinking to everyday life.