LEGO: Racing Bricks Transform Warsaw Streets

FooH Overview:

Brand: Lego
Industry: Kids, Entertainment
Creator: Dawid Herda

Fooh concept details:

Life-sized LEGO sports cars appear to drift through downtown Warsaw in this eye-catching FOOH campaign. Bright yellow and white racers with distinctive LEGO aesthetics zoom past the iconic Palace of Culture and Science amid real traffic. The vibrant vehicles feature authentic LEGO details like honeycomb panels and pink accent wheels, transforming Warsaw's busy intersections into an imaginary race circuit that captures attention from pedestrians and motorists alike.

Additional Information:

Country: Poland
City: Warsaw
Scene: Product Interaction, Racing
Environment: City

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