LEGO: Urban Safari Transforms Warsaw Streets

FooH Overview:

Brand: Lego
Industry: Kids, Entertainment
Creator: Dawid Herda

Fooh concept details:

LEGO giraffes stand prominently on a roundabout in Warsaw's historic district, creating a surreal urban safari experience. The meticulously constructed brick animals tower against classical architecture, showcasing LEGO's innovative building capabilities. This eye-catching FOOH campaign promotes the latest LEGO Creator giraffe set while transforming an ordinary traffic circle into a playful savanna scene that captivates pedestrians even during the winter months.

Additional Information:

Country: Poland
City: Warsaw
Scene: Animal, Giant Object, Product Interaction
Environment: City

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