LEGO: When the World Becomes Your Building Block

Fooh concept details:

For World Play Day, LEGO transforms iconic global landmarks into giant building adventures. The campaign shows oversized LEGO constructions taking over famous locations - from a toy helicopter airlifting blocks over Tower Bridge to massive brick dinosaurs climbing the Old State House in Boston. Each scene reimagines these historic sites as if they're part of an enormous LEGO set, bringing the brand's "Put the World in Play Mode" message to life by literally turning real-world architecture into playful, colorful building experiences that capture the imagination of both kids and adults.