Leisure Hydration: Launch Hits Whole Foods

Fooh concept details:

Towering over LA highways, giant Leisure Hydration cans transform into delivery trucks, bringing their colorful electrolyte refreshers cross-country. Floating in New York Harbor beside Lady Liberty, bobbing in Chicago's river, and drifting through Austin's waterways, these oversized beverages mark their nationwide journey. The playful FOOH ad culminates with a Miami skyline announcement declaring Leisure's arrival at Whole Foods nationwide, with each city's iconic landmark welcoming these vibrant cans that promise hydration with personality.