Lemon Jelly: Paris Boot Rain

Fooh concept details:

Colorful Lemon Jelly boots rain down around Paris's iconic Arc de Triomphe, creating a playful fashion shower against the blue sky. Yellow, pink, black, and white rubber boots descend upon the famous monument in this whimsical FOOH campaign. The striking visual captures the Portuguese footwear brand's cheerful message of "painting the world yellow" as their vibrant waterproof designs dramatically transform the Parisian landmark with a shower of stylish footwear.