Lemon Jelly: Paris Boot Rain

Fooh concept details:

A clever optical illusion transforms a L'Oréal Paris billboard at Cannes' Majestic Hotel into an interactive experience. What appears to be a giant lipstick mounted on the advertisement becomes a real product when a hand reaches out and seemingly plucks it from the façade. This ingenious FOOH campaign creates a magical moment where two-dimensional advertising becomes three-dimensional reality, with the viewer's perspective making it impossible to tell where the billboard ends and the actual lipstick begins—perfectly showcasing L'Oréal's glamorous presence during the Cannes Film Festival.