Lenny Kravitz: Eiffel Tower Transformed Into Giant Guitar

Fooh concept details:

BMG creates an extraordinary FOOH campaign for Lenny Kravitz's "Blue Electric Light" album by transforming the iconic Eiffel Tower into a massive electric guitar. The landmark's upper portion becomes the neck of a sleek black and white guitar, while digital screens displaying the album artwork are integrated into the structure between the tower's first and second levels. Massive speakers flank the roadway and are mounted on the tower itself, playing tracks from the new album throughout the day, creating an immersive audiovisual experience for pedestrians and drivers. This innovative display turns Paris's most recognizable monument into a functioning musical instrument, creating a perfect synergy between French architecture and rock 'n' roll while announcing the album's release in spectacular fashion.