Lenor: Urban Flower Storm

Fooh concept details:

Yellow and white petals cascade from a Lenor billboard onto the streets of Athens, creating a whimsical storm of fragrance. A young woman dances among the swirling petals, as they float around the urban landscape, bringing the brand's 3X longer-lasting scent promise to life. This FOOH project transforms a standard fragrance advertisement into an immersive floral experience that extends beyond the billboard.