Les Deux: Jersey Drop at FC Copenhagen Stadium

Fooh concept details:

A perfectly timed FOOH Ad captures a giant Les Deux x FC Copenhagen collaboration jersey hovering over the pitch at the Copenhagen stadium. The collaborative jersey features signature blue and navy stripes with the Les Deux logo prominently displayed across the chest. Viewed from field level, this dramatic presentation creates a sense of scale that emphasizes the importance of this partnership, bringing the Spring 2025 collection directly to football fans in their natural environment. The campaign effectively merges fashion with sports culture, targeting FCK supporters while informing them that collab pieces are available both in-store and online at the FCK Fanshop.