Les Secrets de Loly: Pink Van Beauty Tour

Fooh concept details:

A vintage VW van painted in signature pink travels across iconic French landmarks in this FOOH advertisement, scattering Les Secrets de Loly hair products in its wake. The customized "Magic Van" appears outside Lyon's Notre-Dame de Fourvière basilica, beside the Eiffel Tower, and along Nice's Mediterranean coastline, with beauty items tumbling onto streets and walkways. Announcing the brand's "MY HAIR MY POWER TOUR," the vehicle with windows already packed with colorful products transforms these French backdrops into stages for product distribution.