Levi's: When Paris Wears Denim

Fooh concept details:

A magical FOOH journey unfolds as raw denim floats across Paris, draping its iconic landmarks in Levi's signature blue. From the Eiffel Tower to the Louvre, where Liberty Leading the People gains a denim makeover, the fabric transforms the city's heritage. The journey concludes at the Arc de Triomphe, celebrating the opening of Levi's new Champs-Elysées flagship store on April 25th, where Paris officially dresses in denim.