Lexus: Colorful Handbags Above Parisian Streets

FooH Overview:

Brand: Lexus
Industry: Automotive
Creator: Busterwood
Agency: T&Pm

Fooh concept details:

The striking FOOH Ad transforms a Parisian square into a surreal fashion display as colorful luxury handbags sprout from a street lamp while a rose gold Lexus LBX waits below. As the elegant driver steps out of the vehicle, viewers witness the unexpected fusion of automotive and fashion worlds in this creative campaign. By placing their compact SUV amidst classic Parisian architecture and floating designer bags, Lexus cleverly positions the LBX as a stylish urban choice for the fashion-conscious driver exploring the city's historic streets.

Additional Information:

Country: France
City: Paris
Scene: Flying Object, Display
Environment: City

Related FOOH Campaigns

Concept
Lexus: Elevated by London's Magical Bubbles
Brand: Lexus
Creator: Why.CGI
Highlighted
Lexus: Ballet Display in Historic Paris
Brand: Lexus
Creator: Busterwood
Concept
Porsche: The Ultimate Commuter Train
Brand: Porsche
Creator: Lemons CGI
Lamborghini: Berlin's Football Fever
Brand: Lamborghini
Creator: Unknown