LG: Party Time at Arc de Triomphe

Fooh concept details:

A giant LG washing machine transforms Paris's iconic Arc de Triomphe in this eye-catching FOOH advertisement. The monument appears with an enormous WashTower appliance on its side, featuring circular windows displaying colorful laundry in motion. Water fountains cascade around the base, simulating a washing cycle. Passersby stop to admire this surreal blend of Parisian heritage and modern technology, illustrating LG's message that their smart appliance handles laundry so people can enjoy life instead—perfectly embodying the brand's "Life's Good" philosophy.