LG: Reality Merges at Molitor Pool

Fooh concept details:

An ingenious LG OLED installation at Paris's historic Molitor swimming pool blurs the line between reality and digital display. The large screen covers part of the pool's length, creating a seamless visual illusion as swimmers pass through it. Initially, viewers perceive the entire scene as a real pool, with the swimmers and water appearing completely natural. It's only when a hand with an LG remote appears in the frame, changing channels to display cosmic imagery on the water's surface, that the trick is revealed. This clever FOOH activation demonstrates LG OLED's unparalleled picture quality by showing how its display perfectly mimics human vision before transforming the pool into a galaxy of stars, highlighting the technology's ability to reproduce both realistic and fantastical scenes with equal brilliance.