LG: Transparent Canvas Over Paris Icons

Fooh concept details:

LG transforms Paris landmarks into interactive digital canvases with a transparent OLED display that frames and enhances the city's iconic monuments. The floating screen appears above the Eiffel Tower, displays a baguette replacing the tower's spire, transforms Place Vendôme's column into a basketball hoop, crowns the Arc de Triomphe with vibrant flowers, and showcases posable artist mannequins crossing a Seine bridge. This innovative FOOH campaign for the LG OLED evo AI television demonstrates the product's "Art-filled Intelligence" by turning Paris itself into a living gallery, highlighting both the TV's transparency capabilities and its ability to enhance visual experiences through AI processing.