Lidl: A Fresh Start in Florence

FooH Overview:

Brand: Lidl
Industry: Retail & Ecommerce
Creator: rendersnek

Fooh concept details:

A magical FOOH moment unfolds at Florence's Cathedral as a giant Lidl shopping bag transforms into a vibrant store, complete with fresh produce and festive blue and yellow balloons. The scene comes alive when store staff hand out fresh supplies to passing Lidl-Trek cyclists, celebrating the brand's Tour de France sponsorship. This unique display merges Italian architectural beauty with cycling spirit, showing how Lidl-Trek supports their team.

Additional Information:

Country: Italy
City: Florence
Place: Florence Cathedral
Scene: Giant Object, Display
Environment: City, Sports Venue

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