Life Style Sports: Giant Shorts Revolution

FooH Overview:

Brand: Life Style Sports
Industry: Sportswear, Social Cause
Creator: Publicis Dublin

Fooh concept details:

Enormous blue sports shorts hover above a Life Style Sports storefront, boldly displaying the message "SHORTS FOR SKORTS" and promotional text offering 15% off women's shorts. This attention-grabbing FOOH campaign transforms athletic wear into a statement piece as oversized apparel floats in urban space. The installation supports the retailer's empowerment message that "what you wear should empower you, not limit you," advocating for women's freedom of choice in sports attire with their hashtag #yourgameyourchoice.

Additional Information:

Country: UK
City: London
Scene: Giant Object, Overlay
Environment: City, Shopping Venue

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