Lifebuoy: A Skincare City Rises From the Ground

FooH Overview:

Brand: Lifebuoy
Industry: Beauty, Skincare
Creator: Yellow

Fooh concept details:

Giant Lifebuoy skincare bottles tower like skyscrapers over a garden path lined with flowers and stone tiles. A woman jogs through this oversized cityscape as soap bubbles drift through the air around the products. This Lifebuoy FOOH campaign reimagines a daily skincare routine as a refreshing journey through a dreamlike urban landscape.

Additional Information:

Scene: Giant Object, Substitution, Display
Environment: City

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