Lime: Parisian Carousel of Urban Mobility
Fooh concept details:
A whimsical carousel featuring Lime e-bikes replaces traditional horses in the shadow of the Eiffel Tower. This enchanting FOOH installation transforms urban mobility into a nostalgic amusement ride, blending childhood wonder with modern transportation. The ornate vintage carousel with its sleek green bicycles creates a playful metaphor for Lime's invitation to rediscover childlike joy in city journeys rather than merely reaching a destination.