Lipton: Billboards Bloom in the Urban Landscape
Fooh concept details:
A wall of fresh green tea leaves transforms a street billboard into a living FOOH installation for Lipton. The vibrant logo crafted from flowers emerges from the greenery, while scattered limes complete the scene. The message 'SOMETHING VERY REFRESHING IS APPROACHING' hints at Lipton's cooling promise, merging nature with urban advertising in this eye-catching three-dimensional display.