Lipton x Al Ahly: Giant Stadium Foosball Takeover

Fooh concept details:

Transforming a real stadium into a giant foosball table, this FOOH Ad brings Lipton's partnership with Al Ahly to life through impressive augmented reality. The campaign features oversized Yellow Label tea boxes as goals and massive player figures wearing team colors on a full-sized pitch. This creative sports marketing approach leverages Cairo's iconic tower as backdrop while engaging spectators in an interactive spectacle that blends traditional game elements with professional football, creating shareable content that reinforces the brand's connection to Egypt's most popular sport.