Living Proof: Time Bank on Wall Street

Fooh concept details:

A giant New York skyscraper is transformed into the Living Proof Time Bank, with two oversized Perfect Hair Day Style Refresh Mist bottles rising up the building's facade on giant elevator rails while a countdown clock at the top tracks time spent on wash days. The bottles spray mist as they reach the top of the building. This Living Proof FOOH advertisement promotes the Style Refresh Mist as a time-saving alternative to wash days.