Living Proof: Vault Drop at Sephora
Fooh concept details:
A giant bank vault branded with the Living Proof logo is lowered by crane outside a Sephora store, its door swinging open to unleash hundreds of Perfect Hair Day Style Refresh Mist bottles tumbling across the street. The products pile up dramatically on the sidewalk in front of the Sephora entrance. This Living Proof FOOH advertisement promotes the Style Refresh Mist, available at Sephora.
