Living Proof x Ulta Beauty: A Pear Harvest Rolls Down the Coast

Fooh concept details:

A vintage orange pickup truck loaded with pear-shaped bottles and fresh pears cruises along a palm-lined coastal road. A line of matching trailers stretches behind it, all branded with Living Proof and Ulta Beauty. This Living Proof FOOH campaign turns a summer product launch into a sun-soaked harvest delivery.