Liwa Festival: Dunes Reshape Abu Dhabi

Fooh concept details:

This FOOH ad shows Abu Dhabi's city and desert coming together in one scene. The video features tall glass buildings with a big red Liwa Festival balloon floating next to them, while a large sand dune rises up from the bottom of the frame. Small cars drive on the sand, creating an unusual mix of city and desert in one place. The ad asks viewers "City or desert?" pointing out that Abu Dhabi has both "a 300-meter skyline" and "a 300-meter dune." This campaign promotes the Liwa 2025 festival and Liwa Village, showing off Abu Dhabi's mix of modern buildings and natural desert that visitors can enjoy.