L'Occitane: Mareô Soap Emerges in Salvador Bay

Fooh concept details:

A giant L'Occitane Mareô liquid soap bottle rises from Salvador's harbor waters, standing tall among fishing boats and the coastal cityscape. The blue bottle with its silver cap mirrors the surrounding ocean colors, creating a visual connection between product and environment. This FOOH advertisement showcases the "Banho de Mar" (Sea Bath) body wash against the backdrop of one of Brazil's historic coastal cities, reinforcing the brand's connection to Brazilian coastal beauty.