L'Occitane: Oceanic Hydration Falls on João Pessoa

Fooh concept details:

A massive L'Occitane Mareô body cream container floats above the circular buildings of João Pessoa's coastline. The teal jar with its metal lid partially open dominates the tropical landscape and turquoise waters. This FOOH advertisement transforms Brazil's coast into a skincare setting, representing L'Occitane's Brazilian-French fusion approach while showcasing the hydrating power of their product.