L'Occitane: Sky Tram Transformation at Sugarloaf

FooH Overview:

Brand: L'Occitane
Industry: Beauty, Skincare
Creator: PINK

Fooh concept details:

L'Occitane transforms Rio's iconic cable cars into a branded experience, with one car redesigned as a red pop-up store displaying the L'Occitane au Brésil logo. This FOOH advertisement integrates the brand with one of Brazil's most recognizable landmarks, using text overlay that proclaims "O Rio que a gente ama" (The Rio we love) and "Agora com mais borogodó" (Now with more charm).

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Sugarloaf Mountain
Scene: Giant Object, Transport, Ropeway
Environment: City, Mountain

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