Loewe: Studio Ghibli Transform Tokyo Streets

Fooh concept details:

Whimsical fantasy comes to life in this enchanting FOOH Ad promoting Loewe's upcoming Crafted World exhibition in Tokyo's Harajuku district. The campaign features digitally integrated Studio Ghibli characters, including an iconic Totoro figure, appearing alongside fantastical elements like giant mushrooms and floating wooden objects across city spaces. Blending luxury fashion with beloved animation, the immersive promotion transforms ordinary urban landscapes into magical scenes that perfectly capture the exhibition's imaginative spirit.