Longchamp: Emerald Bubbles Float Le Pliage Display

FooH Overview:

Brand: Galeries Lafayette, Longchamp
Industry: Retail & Ecommerce, Fashion, Luxury, Accessories
Creator: Vokode

Fooh concept details:

Dozens of iconic green Longchamp handbags appear to float in transparent bubbles above and around a vibrant lime-green display cube at Galeries Lafayette. The striking FOOH experience showcases the brand's signature Le Pliage bags suspended in an eye-catching arrangement that extends beyond the physical pop-up space. As some bubbles drift skyward, they create a magical retail spectacle promoting the "Pop-Up Vert Lumière" event featuring Longchamp's Fall-Winter 2024 collection.

Additional Information:

Country: France
City: Paris
Place: Galeries Lafayette, Boulevard Haussmann
Scene: Billboard, Floating Object
Environment: City, Shopping Venue

Related FOOH Campaigns

Galeries Lafayette: Magical Floating Christmas Dome
Brand: Galeries Lafayette
Creator: Vokode
Prada Beauty x Galeries Lafayette: Paris Dome Show
Brand: Galeries Lafayette, Prada Beauty
Creator: Unknown
Galeries Lafayette: Clown Mouth Escalator
Brand: Galeries Lafayette
Creator: Vokode
Galeries Lafayette: Smiley Explosion for 50th Anniversary
Brand: Galeries Lafayette, Smiley
Creator: AC3 STUDIO