L'Oréal Elseve: Growth Shampoo Drop
Fooh concept details:
A giant L'Oréal Paris Elseve Growth Anti-Fall Shampoo bottle materializes over a city square in Ukraine, preceded by a shimmering liquid blob that floats through the air and transforms into the full-sized product up close. The camera moves in to reveal the holographic iridescent bottle in close detail before pulling back to show it towering over the surrounding architecture. This L'Oréal Elseve FOOH advertisement launches the new Growth Anti-Fall Shampoo with a striking liquid CGI reveal.



