L'Oréal Groupe: Sailing Show Transforms Paris

Fooh concept details:

Merging historic architecture with sporting achievement, this stunning FOOH Ad displays the Orient Express Racing Team's America's Cup sailboat seemingly passing through the Arc de Triomphe. The video transitions between Paris's iconic monument draped with the racing yacht's image and close-up footage of the actual vessel in action. Emphasizing shared values of "innovation, precision, and determination," L'Oréal celebrates the French team's competitive spirit with emotional portraits of sailors alongside motivational messaging.