L'Oréal Men Expert: Cape Town Skin Treatment

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Skincare
Creator: Vertex

Fooh concept details:

A giant building mural in Cape Town shows a man's face being treated by tiny figures rappelling down the wall and applying product, while a man on a rooftop balcony holds up a tube of the Derma Control SOS Pimple Paste toward the mural. Table Mountain is visible in the background behind the multi-story facade. This L'Oréal Men Expert FOOH ad launches the Derma Control product with a fun, city-scale skin treatment scene.

Additional Information:

Scene: Billboard, Display
Environment: City

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