L'Oréal Paris: A Dragon's Journey from Eiffel to Pearl

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

A pink dragon by artist Chen Fenwan takes flight in this magical FOOH creation, soaring from the Eiffel Tower to L'Oréal's Shanghai office before dancing around the Oriental Pearl Tower. The journey ends in a burst of fireworks, celebrating Chinese New Year and the Year of the Dragon. This enchanting spectacle bridges Paris and Shanghai, symbolizing L'Oréal's commitment to beauty across cultures while maintaining their 30-year dedication to cruelty-free practices.

Additional Information:

Country: France, China
City: Paris, Shanghai, Beijing
Place: Eiffel Tower, Oriental Pearl Tower, Great Wall of China
Theme: New Year
Scene: Giant Object, Flying Object, Fireworks
Environment: City

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