L'Oréal Paris: A Red Trail Through Paris

Fooh concept details:

A classic red Citroën 2CV transforms Paris streets into a canvas as it drives through carrying a giant Infallible Matte Resistance lipstick. The FOOH display leaves a striking red lipstick trail behind, demonstrating the power of a single swipe. This playful scene introduces L'Oréal Paris's newest addition to their Infallible line, featuring 17 shades of velvety matte perfection that defy the rules of traditional wear.