L'Oréal Paris: Giant Products Transform Pompidou

Fooh concept details:

An ambitious FOOH Ad merges sustainability messaging with architectural brilliance at Paris's Centre Pompidou. The video features an oversized Elvive Color Vive bottle seemingly pouring product from the museum's iconic exterior, with a prominent recycling symbol reinforcing the brand's commitment to reducing plastic waste. This strategic placement transforms a cultural landmark into a powerful marketing canvas that communicates L'Oréal's sustainability innovations to both local pedestrians and global digital audiences. By physically manifesting their "science empowers sustainability" philosophy on a landmark celebrated for innovative design, L'Oréal creates a perfect alignment between message and medium.