L'Oréal Paris: Glycolic-Bright Takes the Street
Fooh concept details:
A truck carrying the Glycolic-Bright 8% serum drives through a city street, pulling an enormous L'Oréal Paris billboard that unfolds and rises into the sky above the road. The towering display shows a close-up campaign portrait alongside the Glycolic-Bright product name, with the hashtag #MeetMela visible across the trailer below. This L'Oréal Paris FOOH ad turns a moving vehicle into a full-scale street reveal for the new serum launch.
