L'Oréal Paris: Joan of Arc's Glamorous Makeover
FooH Overview:
Brand: L'Oréal Paris
Industry: Beauty, Haircare
Creator: Unknown
Fooh concept details:
The iconic golden statue of Joan of Arc in Paris receives a glamorous makeover in this L'Oréal Paris FOOH ad. The historic monument shows the French heroine on horseback, but with flowing, glossy brown hair added to her normally helmet-clad figure. A bright pink L'Oréal flag replaces her standard, displaying "Casting Crème Gloss" branding. This creative transformation playfully connects France's historic symbol with L'Oréal's hair coloring product, bringing modern beauty to a centuries-old monument with the tagline "the glossiest hair of all time."
