L'Oréal Paris: Johannesburg's Golden Mascara Drop

FooH Overview:

Brand: L'Oréal Paris

Industry: Beauty, Haircare

Creator: Vertex

Fooh concept details:

A giant golden gyro drop resembling the Panorama Mascara rises above Nelson Mandela Square in Johannesburg, transforming the city's landscape. Spectators marvel and capture photos of this eye-catching attraction, celebrating L'Oréal Paris's vibrant beauty in the City of Gold.

Additional Information:

Country: South Africa

City: Johannesburg

Place: Nelson Mandela Square

Scene: Giant Object, Playground, Substitution, Roller Coaster

Environment: City

Related FOOH Campaigns

L'Oréal Paris: A Red Trail Through Paris

Brand: L'Oréal Paris

Creator: Unknown

L'Oréal Revitalift: Paris Takes the Plunge

Brand: L'Oréal Paris

Creator: GN Motion Studio

L'Oreal: Illuminated Skyscraper Takeover

Brand: L'Oréal Paris

Creator: Gravity 3.0

L'Oréal Paris x YSL: A Floating Love Letter to Paris

Brand: L'Oréal Paris, YSL

Creator: Flame CGI