L'Oréal Paris: Madrid's Glossy Takeover

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Haircare
Creator: Unknown

Fooh concept details:

Madrid's CaixaBank Tower transforms into a beacon of shine as a massive Elvive Glycolic Gloss billboard captures attention. The FOOH display features flowing hair that gleams with vitality, highlighting the power of the gloss complex with Glycolic Acid. Part of the product's global expansion, this striking visual announces L'Oréal's commitment to lasting hair transformation and their continued dedication to cruelty-free beauty.

Additional Information:

Country: Spain
Scene: Billboard, Product Interaction
Environment: City

Related FOOH Campaigns

L'Oréal Paris x YSL: A Floating Love Letter to Paris
Brand: L'Oréal Paris, YSL
Creator: Flame CGI
L'Oréal Revitalift: Paris Takes the Plunge
Brand: L'Oréal Paris
Creator: GN Motion Studio
L'Oréal Paris: Johannesburg's Golden Mascara Drop
Brand: L'Oréal Paris
Creator: Vertex
Lemon Jelly: Paris Boot Rain
Brand: L'Oréal Paris
Creator: Unknown