L'Oréal Paris: Madrid's Glossy Takeover

FooH Overview:

Brand: L'Oréal Paris
Industry: Beauty, Haircare
Creator: Unknown

Fooh concept details:

Madrid's CaixaBank Tower transforms into a beacon of shine as a massive Elvive Glycolic Gloss billboard captures attention. The FOOH display features flowing hair that gleams with vitality, highlighting the power of the gloss complex with Glycolic Acid. Part of the product's global expansion, this striking visual announces L'Oréal's commitment to lasting hair transformation and their continued dedication to cruelty-free beauty.

Additional Information:

Country: Spain
Scene: Billboard, Product Interaction
Environment: City

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