L'Oréal Paris: Seine's Holographic Runway

Fooh concept details:

Two Batobus boats glide along the Seine River at night, projecting a mesmerizing hologram of models with the message "L'ORÉAL PARIS LE DÉFILÉ WALK YOUR WORTH" against the backdrop of the Eiffel Tower. This enchanting display transforms Paris's iconic waterway into a powerful celebration of beauty, sisterhood, and empowerment.