L'Oréal Paris: When Mascara Opens Paris

Fooh concept details:

A towering LED display featuring Kendall Jenner dramatically splits as she opens her Panorama Mascara, revealing a golden-lit Paris skyline. The FOOH spectacle showcases the Eiffel Tower, Esplanade des Invalides, and Opéra Garnier in a stunning panoramic view, mirroring the mascara's promise of fan-out lashes and eyes that appear up to 1.4 times bigger. This display merges L'Oréal's latest innovation with the city's timeless beauty, all while maintaining their 30-year commitment to cruelty-free beauty.