L'Oréal Paris x YSL: A Floating Love Letter to Paris

FooH Overview:

Brand: L'Oréal Paris, YSL
Industry: Beauty, Makeup
Creator: Flame CGI

Fooh concept details:

At Galeries Lafayette, a giant YSL lipstick emerges from a pink-hued 3D LED display, rising as if from water. The FOOH spectacle reaches its peak as the lipstick cap opens above the street, releasing heart-shaped balloons branded with "YSL LOVESHINE." This magical moment transforms the iconic department store into a stage for YSL Beauty's irresistibly shiny new lip creation.

Additional Information:

Country: France
City: Paris
Place: Boulevard Haussmann, Galeries Lafayette
Scene: Emerging Object, Billboard, Giant Object, Floating Object
Environment: City, Shopping Venue

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