L'Oréal Revitalift: Paris Takes the Plunge

Fooh concept details:

A colossal L'Oréal Revitalift Day Cream jar dominates Parisian streets, wedged between buildings and suspended above cobblestones near the Eiffel Tower. A diver plunges from a high platform into the oversized container in a public square, while the massive product towers over pedestrians throughout the city. This L'Oréal FOOH ad transforms Paris into an immersive beauty showcase, celebrating skincare innovation with bold, architectural-scale visuals.